Future Associates
Shaping the Future through Vision, Strategy, and Action
Strategy | Investments | Health
Why we exist
We believe that every organization, every team and every individual holds the potential to shape a better future – one grounded in clarity, purpose, and health.
Future Associates exists to partner with organizations, teams and individuals in pursue of improved clarity, conscious purpose, and lasting health.
Founded in 2005 and shaped by the combined vision of Jens and Jiqing Hansen, Future Associates reflects our long-term commitment to work and collaboration that matters, professional relationships that endure, and futures that are consciously created.
Who we are
Jens is a strategist, investor, and system thinker whose work spans decades of guiding leaders, shaping ventures, and investing in transformation.
Jiqing is a medical doctor with a global path—rooted in Eastern wisdom, Western science, and a future-oriented understanding of health, longevity, and quality of life.
Together, we bring a quiet ambition to everything we do:
To go beyond the obvious.
To make room for beauty, insight, and growth.
And to contribute meaningfully to people, organizations, and ideas we believe in.
What we do
Through Future Associates, we engage in work across three service lines—each reflecting our personal expertise and shared philosophy:
Strategies for the Future
Advising leaders and institutions through foresight, systems thinking, and decision-making frameworks—especially in a world increasingly shaped by AI.
Investments for the Future
Long-term portfolio construction, private investing, and strategic capital allocation aligned with macro trends and transformative conviction.
Future of Longevity & the Good Life
Exploring health, vitality, and well-being as the new frontier of personal and societal flourishing—combining science, technology, and deep human values.
A platform for strategic future direction.
Future Associates AG is a strategic platform – an atelier for creating visions and strategies, grow capital, and engage in collaboration.
A personal atelier for the design of strategy, investment, and longevity.
A studio for shaping insight, conviction, and the art of living well.
We are open to collaborations, contributions, and conversations—with individuals and organizations who share our long-term mindset and a desire to create something enduring.
The future is not something we predict. It is something we create—intentionally, together.
Strategy in an Uncertain World
Ambition. Vision. Strategy. The Art of Achieving the Highest Possible Goals.
The future belongs to those who shape it with intent. Strategy is not merely about reacting to change—it is about defining the trajectory of what comes next.
At Future Associates, Jens Hansen brings a lifetime of entrepreneurial foresight, strategy formulation and execution, and latest AI-driven intelligence to help leaders, organizations, and institutions craft and implement forward-thinking strategies.
Jens’ approach is defined by a relentless pursuit of the highest possible goal that can be achieved — not settling for the easy win but striving for the edge of what is possible. True strategy is the ability to see the game at a higher level—to understand the forces at play and position yourself ahead of the curve.
2-3 hours Strategy Challange
Book a Strategy Challange where your present strategy formulation and execution will be challenged through a well-prepared 2-3 hours strategy session.
Designed for the CEO
Strategy Review & Update
Does your strategy need to be sharpened? Is your executive team fully aligned on what your strategy aims for and how to execute your strategy successfully?
Our Strategy Review & Realignment package may generate you millions in otherwise missed revenues and profits.
Designed for the Executive Team
The Strategic Companion
Individual, Personal Counsel for Visionary Leaders
The Strategic Companion is an empowering, discreet, high-trust advisory relationship designed for CEOs and executive teams navigating long-term complexity.
You gain more than a coach – you gain a confidential strategic sparring partner who joins you where it matters most: in the quiet moments of decision, in the fog of uncertainty, and in the relentless pursuit of what’s possible.
This is not about adding more meetings to your calendar. It’s about having a precise, intuitive presence at your side – available when needed, always attuned to your context, and unwaveringly focused on helping you define and hold the sharpest possible strategic line.
Investing like a Family Office
Long-Term Thinking. Strategic Clarity. Quiet Conviction.
Investment philosophy
At Future Associates AG, we invest with the mindset of a family office — focused on long-term direction and emerging undercurrents rather than short-term noise. Our capital is deployed with intention, guided by conviction and supported by strategic foresight.
We remain consistently invested, maintain bold yet selective positions, and allow time and quality to do the heavy lifting.
We view compounding as one of the most powerful forces in investing — but only when paired with clarity of purpose and resilience of judgement. Our portfolio reflects a forward-looking worldview: we allocate capital toward where structural forces are taking the world, not where sentiment lingers today.
Strategy and capital must move in concert. Investment without strategic depth is speculation; strategy without committed capital is inertia.
We invest in quality — in enduring business models, capable leadership, and asymmetric positioning. And we hold only what we would be prepared to increase our exposure to in times of volatility.
Portfolio Approach
Our portfolio is built with intention and held with discipline. At its core lies a high-conviction, long-horizon allocation, complemented by opportunistic positions where asymmetric outcomes may be identified.
We operate with a simple principle: capital should be active, not restless. The majority of our holdings are companies or instruments we would own across multiple cycles. Exposure is weighted toward resilience and potential — not noise or index conformity.
Liquidity is maintained not for speculation but for flexibility — to act decisively when the moment is right. While we are always prepared to adapt, we resist the impulse to oversteer. Structure creates freedom, and our portfolio reflects both alignment and restraint.
Portfolio Structure
We anchor our investments in long-term structural shifts — those forces that are reshaping economies, industries, and societies over the coming decades. Our thematic lens is selective by design. We do not follow trends; we study inflections.
Current conviction themes include the acceleration of intelligent systems and automation, the strategic realignment of Europe’s industrial base, the rise of sovereign technological capabilities, and the pursuit of longevity — both biological and institutional.
Each theme is examined through a multi-layered perspective: economic viability, geopolitical relevance, technological momentum, and societal demand. We seek investments positioned not merely to benefit from these shifts — but to define them.
Sustainable Health, Enduring Beauty
WELL-BEING. VITALITY. GRACE. A LIFE DESIGNED TO FLOURISH.
True longevity is not measured in years alone—but in the quality, confidence, and joy we bring to each day we live.
At Future Associates, medical doctor Jiqing Hansen offers a modern, holistic, and deeply human approach to health and longevity—drawing from both contemporary medical knowledge and time-honoured Eastern wisdom. Her work focuses on building sustainable routines, personalized guidance, and graceful strategies for lasting vitality and inner balance.
Jiqing’s approach is not about intensity or perfection—it is about endurance with ease, and beauty through care. She believes that sustainable health must feel natural, that mental well-being is inseparable from physical health, and that every person deserves a way of living that supports both resilience and radiance.
Her philosophy is a gentle rebellion against burnout culture and a quiet call to design your life with intention, nourishment, and enduring self-respect. Because in the end, the most profound form of beauty is to feel well—in body, mind, and soul—for a long, meaningful time.
A Health & Longevity Consultation (2–3 hours)
A Deep Dive Into You is an immersive session that forms your personal starting point toward a more sustainable, graceful way of living. Over the course of 2 to 3 unhurried hours, Jiqing takes you on a guided exploration of your current health, lifestyle, habits, and aspirations.
With the insight of a medical doctor and the intuition of a longevity mentor, she helps you see your whole life in context—body, mind, and rhythm. You’ll leave with fresh clarity, personalized direction, and a deeper sense of what sustainable health means for you.
Designed for YOU exactly as you are
Realignment of Your Health and Your Beauty (3 x 1.5 hours)
This curated 3-part journey is designed to gently realign your inner vitality and your outer presence. Across three intimate 90-minute sessions, Jiqing helps you explore the practical ways your health and beauty are interwoven—from energy and sleep to skincare, posture, and hormone balance.
There is no pressure here, only support. You’ll rediscover how sustainable routines and small, thoughtful changes can lead to a more grounded, radiant, and confident you.
Designed to guide YOU on a path leading towards the best version of you
Your Longevity Companion
A Longer-Term Partnership for a Well-Lived Life
Some transformations require time, presence, and trust. Your Longevity Companion is Jiqing’s most personal and enduring service—a bespoke partnership designed to support you as you shape a healthier, more graceful, and more grounded life over time.
Jiqing becomes your trusted guide—someone who truly gets to know you, your patterns, your challenges, and your goals. Together, you’ll create a rhythm that is sustainable and empowering. This might include tailored health routines, lifestyle and mindset coaching, gentle beauty alignment, and deeper conversations around life transitions, confidence, and meaning.
With the combined lens of a medical doctor, a longevity strategist, and a compassionate listener, Jiqing offers support that evolves as you do. Whether you are navigating a new phase of life, feeling called to invest in your long-term well-being, or simply wishing to feel more like yourself again—this is a safe and inspiring space to realign your body, mind, and spirit.
Meet regularly. Reflect intentionally. Adjust gracefully.
This is your ongoing alliance for a life well-lived—long, luminous, and truly yours.
US
